Digital Advertising & E-Commerce
Digital advertising is one of the most powerful ways to grow a brand and reach the right audience at the right time. Whether it’s through Meta, LinkedIn, Google, or YouTube, I use paid media to create strategic, targeted campaigns that drive real results. From building awareness to generating leads and conversions, I focus on making every dollar work harder through thoughtful audience targeting, compelling creative, and ongoing optimization. I also integrate ecommerce strategies like shoppable links and in-platform shopping features to create a seamless path from discovery to purchase, making it as easy as possible for customers to take action in the moment.
I’ve managed and executed a wide range of campaigns, connecting with hundreds of thousands of potential customers and reaching millions across platforms. What I love most about digital advertising is the balance of creativity and data. It’s not just about launching ads, it’s about constantly analyzing performance, refining strategy, and finding new ways to improve and scale. The end goal is always the same, helping brands grow in a way that is both impactful and measurable.
Videography
Videography and production is where creativity and storytelling come together for me. I love capturing real moments and shaping them into engaging, meaningful content. Editing is my favorite part, seeing everything come together into a polished final product is what makes the process so rewarding. Below are a couple of my favorite videos I have made, but you can find my full video portfolio on my content channel, @GraceGContent
Photography
Photography has always been something I come back to, both in my work and in my free time. While I use it professionally when needed, it’s also a creative outlet that lets me slow down and really take in what’s around me. I’m especially drawn to landscapes, and living in Montana has given me endless inspiration.
Social Media Management
I have managed a wide range of social media accounts across industries including higher education, tech, restaurants, retail, and more, giving me a well rounded perspective on how to connect with different audiences. My approach is rooted in brand storytelling, creating content that not only captures attention but builds a strong and lasting connection with viewers.
At Montana State University, I have played a key role in growing the main social media presence from 59,000 followers to over 73,000 in just two and a half years through strategic content creation, consistent posting, and audience focused storytelling. I am passionate about turning everyday moments into engaging narratives that elevate a brand and drive meaningful growth.
Graphic Design
I approach graphic design with a focus on clean, intentional visuals that allow the brand itself to take center stage. My style leans minimal, prioritizing clarity, consistency, and thoughtful details that elevate rather than overwhelm.
I have experience creating a wide range of assets including branding systems, logos, buttons, event materials, social graphics, and more. Whether it is building a brand from the ground up or supporting an existing identity, I am always excited to take on whatever is needed and bring ideas to life in a way that feels cohesive and authentic.
Event Management
I have planned and executed a wide range of events across both my professional and personal life, and if something needs to be organized, I am all in. From parties and dinners to trade shows, sporting events, and pop up marketing activations, I love bringing people together through experiences that feel both seamless and memorable.
I specialize in planning, executing, and covering events from start to finish, ensuring every detail is considered while also capturing the energy of the moment. I see events as a powerful way to elevate a brand, creating meaningful connections in a way that is engaging, authentic, and fun.