Digital Advertising
Digital advertising is one of the most powerful ways to grow a brand and reach the right audience at the right time. Across Meta, Google, LinkedIn, and YouTube, I build and manage paid campaigns designed around clear goals, from increasing brand awareness and driving website traffic to generating leads and conversions. I focus on strategic audience targeting, strong creative, thoughtful budget management, and ongoing optimization to make sure every campaign is working as effectively as possible.
I’ve managed and executed campaigns reaching millions of people across platforms, using performance data to continually refine targeting, creative, placements, and spend. What I enjoy most about digital advertising is the balance between creativity and analytics. A successful campaign does not stop once the ads go live. I continuously track performance, test new approaches, and adjust strategy based on what the data is telling me. The goal is always to help brands reach the right people and turn advertising dollars into measurable results.
Data Analysis
Data analysis goes hand in hand with digital advertising. I use tools like Google Analytics, Microsoft heat maps, Meta Business Manager, Buffer, and platform specific reporting to understand how audiences are interacting with campaigns and what is actually driving results. By tracking performance across channels, I can look beyond impressions and clicks to understand user behavior, identify trends, measure conversions, and determine where strategy and budget can be adjusted for better performance.
I also use Tableau and Excel to build dashboards that turn complex campaign data into clear, easy to understand insights. For me, reporting is not just about showing what happened. It is about understanding why it happened and using that information to guide the next decision. Connecting analytics back to advertising allows me to continually refine campaigns, communicate results clearly, and make smarter, data driven marketing decisions.
Technical Writing
Strong marketing needs strong writing, whether it is a few words on a webpage or a detailed proposal. I develop technical and marketing content across a wide range of formats, including RFQs, proposals, pitch decks, websites, email campaigns, presentations, and other external facing materials. I focus on taking complex information and turning it into clear, engaging content that speaks to the right audience while staying true to the brand’s voice.
My experience also extends from writing into the production and delivery of that content. I use Adobe InDesign to develop polished proposals and external materials, and platforms like Mailchimp and Emma to build and distribute email campaigns. Whether I am translating technical information for an RFQ, shaping the story of a pitch deck, or writing concise web and email copy, my goal is to make information easy to understand, visually cohesive, and purposeful.
Photography
Photography has always been something I come back to, both in my work and in my free time. While I use it professionally when needed, it’s also a creative outlet that lets me slow down and really take in what’s around me. I’m especially drawn to landscapes, and living in Montana has given me endless inspiration.
Videography
Videography and production is where creativity and storytelling come together for me. I love capturing real moments and shaping them into engaging, meaningful content. Editing is my favorite part, seeing everything come together into a polished final product is what makes the process so rewarding. Below are a couple of my favorite videos I have made, but you can find my full video portfolio on my content channel, @GraceGContent
Social Media Management
I have managed a wide range of social media accounts across industries including higher education, tech, restaurants, retail, and more, giving me a well rounded perspective on how to connect with different audiences. My approach is rooted in brand storytelling, creating content that not only captures attention but builds a strong and lasting connection with viewers.
At Montana State University, I have played a key role in growing the main social media presence from 59,000 followers to over 73,000 in just two and a half years through strategic content creation, consistent posting, and audience focused storytelling. I am passionate about turning everyday moments into engaging narratives that elevate a brand and drive meaningful growth.
Graphic Design
I approach graphic design with a focus on clean, intentional visuals that allow the brand itself to take center stage. My style leans minimal, prioritizing clarity, consistency, and thoughtful details that elevate rather than overwhelm.
I have experience creating a wide range of assets including branding systems, logos, buttons, event materials, social graphics, and more. Whether it is building a brand from the ground up or supporting an existing identity, I am always excited to take on whatever is needed and bring ideas to life in a way that feels cohesive and authentic.
Event Management
I have planned and executed a wide range of events across both my professional and personal life, and if something needs to be organized, I am all in. From parties and dinners to trade shows, sporting events, and pop up marketing activations, I love bringing people together through experiences that feel both seamless and memorable.
I specialize in planning, executing, and covering events from start to finish, ensuring every detail is considered while also capturing the energy of the moment. I see events as a powerful way to elevate a brand, creating meaningful connections in a way that is engaging, authentic, and fun.
