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Experience

Marketing, Social Media and Events Manager
TrackVia | February 2026 - Present

  • Develop, plan, and execute all digital and paid social advertising

  • Own and execute TrackVia’s social media strategy across key platforms, driving brand awareness and audience growth

  • Create and publish high-performing content (posts, video, and campaigns) aligned with brand voice and business goals

  • Analyze social media performance and optimize strategy using data-driven insights and reporting

  • Lead end-to-end planning and execution of trade shows, conferences, and customer events

  • Partner cross-functionally with marketing and sales to support campaigns, events, and pipeline generation

  • Manage event logistics, promotion, and post-event follow-up to maximize engagement and ROI

Marketing, Social Media Manager
Montana State University Communications | September 2023 - February 2026

  • Strategize, deploy, and evaluate paid media campaigns using Meta Ads Manager, LinkedIn Campaign Manager, and Google Advertising, reporting performance insights, visual databases, and ROI to stakeholders.

  • Develop and execute comprehensive social media strategies across Instagram, Facebook, X, LinkedIn, and YouTube, maintaining a unified brand voice.

  • Produce high-performing video content, including Instagram Reels and YouTube Shorts, using Adobe Premiere Pro and After Effects.

  • Author, edit, and maintain content for MSU’s Social Media and Student Home Page websites, optimizing for clarity, SEO, and user experience.

  • Collaborate with colleges and departments to amplify university initiatives, events, and campaigns through integrated marketing efforts.

Marketing Strategist
ASMSU | January 2023 - June 2023

  • Spearheaded weekly content ideation and production to promote student engagement and campus events.

  • Designed and implemented strategic content calendars to optimize platform scheduling and storytelling.

  • Captured and edited multimedia assets (photo, video, reels) to enhance visibility across digital channels.

  • Created promotional graphics using Canva and Procreate for social media and print campaigns.

  • Proactively organized event logistics and schedules, ensuring seamless execution and coordination across departments.

  • Served as a reliable point of contact for supervisors, offering consistent support, effective communication, and problem-solving under pressure.

Assistant Manager & Marketing Assistant
Barefoot Bozeman | March 2020 - February 2022

• Served as Assistant Manager, supporting daily operations, staff coordination, and overall store performance
• Managed and grew social media accounts with a focus on brand storytelling, product features, and community engagement
• Oversaw the ecommerce shop through Meta Commerce Manager, ensuring products were properly tagged and optimized for shoppable posts
• Integrated social content with ecommerce by utilizing shoppable links and in-platform shopping features to drive conversions
• Assisted with in-store product placement and visual merchandising to create a cohesive, elevated customer experience
• Helped plan and execute marketing initiatives aligned with seasonal drops, promotions, and brand partnerships
• Designed and produced marketing materials for both digital and in-store use
• Built strong connections within the Bozeman community through events, collaborations, and customer relationships

Education

Bachelor's Degree in Business Marketing, Magna Cum Laude (3.68 GPA)

Montana State University

2019 — 2023

Minor in Hispanic Studies

Candidate for Masters in Business Administration

University of Montana

2024 — 2026 (in progress)

Expected graduation, Fall 2026

Skills

Creative Tools
Analytics & Platforms

Adobe Premier Pro

Adobe Illustrator

Adobe Express

Google Analytics

HubSpot

Meta Business Suite

Excel

Adobe Photoshop

Adobe After Effects

Procreate

Canva

TrackVia

LinkedIn Campaign Manager

MailChimp

Meta Commerce

Marketing & Web Operations

Wix

Microsoft Office

Asana

CMS Modern Campus

TrackVia

Digital Campaign Management

Paid Social Advertising

Soft Skills

Communication

Problem Solving

Storytelling

Creative Strategy

Leadership

Adaptability

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